At The Small Business Expo, we’re dedicated to the success of our exhibitors. Welcome to our Guide to Getting the Most Value from Exhibiting at a Small Business Expo. Here, we’ll share the tips that lead to enduring professional relationships and a high, satisfying ROI.
Below, you’ll find five robust chapters full of actionable exhibition tips and strategies. Each one will help you achieve success before, during, and after the small biz expo. From preparing a booth to following up with event leads, each chapter clarifies what you need to succeed.
What You’ll Find in Our Guide
How do you ensure attendance at a small business expo yields a high ROI? And what constitutes a successful exposition?
In our comprehensive guide, you’ll discover the answers to our exhibitors’ most frequently asked questions. We’ve broken down the contents of each chapter below. Begin with chapter one or navigate to the chapter that answers the questions you have right now.
Chapter Breakdown
Chapter 1: How to Find the Expo That Matches Your Target Audience
Your time is a valuable resource. This chapter explains how to ensure you spend it at the right small business expo. You’ll find tips about researching expos, prospect segmentation, and more.
Chapter 2: How to Connect with Event Attendees: Mastering the Art of Conversation
Turning prospects into leads is about more than memorizing an elevator pitch. In this chapter, you’ll learn how to truly connect with attendees. You’ll discover tips that ensure every prospect feels seen, heard, and understood.
Chapter 3: How Small Business Owners Can Stand Out and Attract Visitors at Expos
What first impression does your event booth make? In this guide, we’ll share the elements that draw attendees in and keep them there. From booth aesthetics to raffles and sleight of hand, discover what really gets prospects interested.
Chapter 4: How Exhibiting Can Provide a Good Event ROI?
How do you calculate event ROI, and is profit the only reason to attend an expo? In this chapter, we touch on the tangible and intangible benefits of exhibiting at a business expo.
Chapter 5: What to Do After Exhibiting at an Expo
When the expo is done, an exhibitor’s work is only beginning. Our final chapter describes the right way to follow up after a successful exhibition. We share timelines, outreach ideas, and communication tips. Plus, discover why the end of one small business expo is the perfect time to prepare for the next one.
Discover Our Powerful Lead Generation and B2B Marketing
When you exhibit with us, your product will be in front of the largest gathering of small business owners in the nation. Our event is free for attendees, drawing crowds of prospects who are in a buying mindset and looking for your product.
Your booth will help improve brand visibility and connect you with other entrepreneurs who serve small businesses. At the expo, exhibitors make connections that yield a high ROI for years to come.
Learn more about exhibiting and discover the power of face-to-face marketing for yourself.
