Attract, Identify, and Grow: Automating Lead Generation

• 10:30AM - 11:00AM • Booth 207

How can you save time and money in lead generation? By elevating your strategy with insights that matter. Learn how to collect valuable interest and behavioral data to gain profound insights into your audience. This session will guide you in leveraging contact information to effectively identify new business and prioritize the most impactful marketing channels through automation— saving you from unnecessary trial and error.

Presented by:

April Terry from ActiveCampaign Headshot Photo at Small Business Expo

April Terry ActiveCampaign

April Terry is an ActiveCampaign customer trainer who is passionate about one thing - helping others succeed and achieve their goals. Previously an accomplished Revenue Enablement professional, she has provided invaluable support to sales and customer success teams, imparting product knowledge and skills training to secure and retain new business for technology leaders in the project management and marketing platform industries. At ActiveCampaign, she travels the country, conducting Study Halls—a live, hands-on email and marketing automation workshop.
April Terry is an ActiveCampaign customer trainer who is passionate about one thing - helping others succeed and achieve their goals. Previously an accomplished Revenue Enablement professional, she has provided invaluable support to sales and customer success teams, imparting product knowledge and skills training to secure and retain new business for technology leaders in the project management and marketing platform industries. At ActiveCampaign, she travels the country, conducting Study Halls—a live, hands-on email and marketing automation workshop.
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