Attract, Identify, and Grow: Automating Lead Generation

• Booth 606

How can you save time and money in lead generation? By elevating your strategy with insights that matter. Learn how to collect valuable interest and behavioral data to gain profound insights into your audience. This session will guide you in leveraging contact information to effectively identify new business and prioritize the most impactful marketing channels through automation— saving you from unnecessary trial and error.

Presented by:

Liz Ferguson from ActiveCampaign Headshot Photo at Small Business Expo

Liz Ferguson ActiveCampaign

Liz Ferguson has worked at ActiveCampaign for 4+ years and is currently a customer trainer. She travels the country, running in-person trainings for ActiveCampaign users. Liz helps businesses automate their marketing and sales efforts, to streamline these processes and save them time. Her favorite part about teaching is seeing how excited business owners and marketers are when they learn automation can take repetitive tasks off their plate.
Liz Ferguson has worked at ActiveCampaign for 4+ years and is currently a customer trainer. She travels the country, running in-person trainings for ActiveCampaign users. Liz helps businesses automate their marketing and sales efforts, to streamline these processes and save them time. Her favorite part about teaching is seeing how excited business owners and marketers are when they learn automation can take repetitive tasks off their plate.
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