Brand Before Bucks: How Building a Strong Brand Can Attract Funding

• Workshop Room 1

This power-packed session flips the script on traditional funding wisdom, revealing why building a rock-solid brand is the secret weapon to attracting financial firepower for your small business.

Presented by:

Adebukola Ajao from For All Things Digital Headshot Photo at Small Business Expo

Adebukola Ajao For All Things Digital

Adebukola Ajao isn't just a digital marketing consultant, she's a fierce small business advocate. Armed with creativity and budget-friendly strategies, she guides solopreneurs and businesses to rise above the digital noise and build thriving brands. She founded her marketing agency, B.D.Y. CONSULT, on a simple belief: if you're in business, marketing is your business! But Adebukola's impact goes beyond her agency. She's an adjunct professor at Northeastern University, shaping the next generation of marketing minds who'll build our digital future. Her expertise is coveted by Forbes, Essence, Fortune Magazine and Nasdaq, and her writing on Black social movements, history, marketing, and cultur
Adebukola Ajao isn't just a digital marketing consultant, she's a fierce small business advocate. Armed with creativity and budget-friendly strategies, she guides solopreneurs and businesses to rise above the digital noise and build thriving brands. She founded her marketing agency, B.D.Y. CONSULT, on a simple belief: if you're in business, marketing is your business! But Adebukola's impact goes beyond her agency. She's an adjunct professor at Northeastern University, shaping the next generation of marketing minds who'll build our digital future. Her expertise is coveted by Forbes, Essence, Fortune Magazine and Nasdaq, and her writing on Black social movements, history, marketing, and culture has graced the pages of Adweek, Entrepreneur Magazine, Teen Vogue, and Vice Media. Today, she continues to inspire and educate small business owners, sharing her wisdom on brand and social media marketing, funding, and business resources at For All Things Digital. Through this free business resource Adebukola has helped small businesses secure over $600,000 in grant funding since 2020.
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