Building your Digital Marketing Communications Plan for SMB Success

• Workshop Room 2

In the dynamic landscape of today's business world, effective marketing spells the difference between thriving and merely surviving for small and medium-sized businesses (SMBs). Our workshop is meticulously crafted to equip SMB owners with actionable strategies and practical insights, empowering them to elevate their digital marketing game and fuel sales growth. Dive into tailored tactics designed to maximize impact in the digital sphere, from harnessing social media platforms to crafting compelling content and optimizing online advertising efforts. Gain the knowledge and tools necessary to navigate the intricacies of modern marketing and carve out a competitive edge in your industry. Join us as we unlock the secrets to driving tangible results and achieving sustainable success in the ever-evolving realm of digital marketing.

Presented by:

Carolina Villarreal from Verizon Headshot Photo at Small Business Expo

Carolina Villarreal Verizon

With experience from leading consumer goods giants to founding her own firm in 2019, Carolina excels at accelerating brands, expanding into new markets, and driving transformative growth. As the former Director of Brand Marketing at Chiquita Fresh North America, she spearheaded marketing communications that earned industry awards. During her tenure at General Mills spanning nearly two decades, Carolina played key roles in scaling branded businesses and driving international growth with iconic brands like Nature Valley, Betty Crocker, and Häagen-Dazs.   Now, as the founder of Voz Growth, she harnesses over two decades of expertise to empower SMBs and startups to thrive in today's
With experience from leading consumer goods giants to founding her own firm in 2019, Carolina excels at accelerating brands, expanding into new markets, and driving transformative growth. As the former Director of Brand Marketing at Chiquita Fresh North America, she spearheaded marketing communications that earned industry awards. During her tenure at General Mills spanning nearly two decades, Carolina played key roles in scaling branded businesses and driving international growth with iconic brands like Nature Valley, Betty Crocker, and Häagen-Dazs.   Now, as the founder of Voz Growth, she harnesses over two decades of expertise to empower SMBs and startups to thrive in today's competitive business landscape.
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