Driving Results: CRO vs. UX Approach in Software Development

• 2:45PM - 3:15PM • Workshop Room 1

Discover how a conversion-centric approach in software (including e-commerce) development can outperform traditional UX methods. Learn key strategies, compare outcomes, and get practical tips to drive results and enhance ROI.

Presented by:

Dan David from Split Arrow Solutions Headshot Photo at Small Business Expo

Dan David Split Arrow Solutions

Dan David is the Founder and CEO of Split Arrow Solutions, a pioneering software development company that revolutionizes how businesses approach software with a focus on conversion rate optimization (CRO). With over 15 years of experience in the tech industry, Dan has identified a critical gap: while interest in conversion optimization has surged, there is a profound lack of understanding about integrating CRO principles into software development. Dan's primary focus is at the intersection of CRO and software, and he is dedicated to educating businesses on how to unlock untapped potential through strategic software solutions. His innovative methodologies have consistently proven successfu
Dan David is the Founder and CEO of Split Arrow Solutions, a pioneering software development company that revolutionizes how businesses approach software with a focus on conversion rate optimization (CRO). With over 15 years of experience in the tech industry, Dan has identified a critical gap: while interest in conversion optimization has surged, there is a profound lack of understanding about integrating CRO principles into software development. Dan's primary focus is at the intersection of CRO and software, and he is dedicated to educating businesses on how to unlock untapped potential through strategic software solutions. His innovative methodologies have consistently proven successful across various industries and demographics, driving significant improvements in conversion rates and overall business performance. Dan's groundbreaking approach is reshaping the software development landscape, empowering companies to achieve unparalleled digital success.
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