Engagement & Growth: Owning Your Customer Base
• Booth 606
Congratulations — you’ve gained a new customer! Now, let’s turn that moment into a strategic opportunity. In this session, we’ll share the power of data-driven insights to identify and engage customers effectively and explore strategies for re-engaging them to foster continued growth in your business. This session is your guide to turning every customer interaction into a meaningful and prosperous relationship.
Presented by:
![](https://cdn-khpad.nitrocdn.com/lUDoqZZLRZMWEqvniHOnOvDjVabDzVJF/assets/images/optimized/rev-3ac74fb/www.thesmallbusinessexpo.com/media/LizFerguson-whitebg-e1717432634901.png)
![Liz Ferguson from ActiveCampaign Headshot Photo at Small Business Expo](https://cdn-khpad.nitrocdn.com/lUDoqZZLRZMWEqvniHOnOvDjVabDzVJF/assets/images/optimized/rev-3ac74fb/www.thesmallbusinessexpo.com/media/ActiveCampaign-Logo_Blue_Reverse-2.jpg)
Liz Ferguson ActiveCampaign
Liz Ferguson has worked at ActiveCampaign for 4+ years and is currently a customer trainer. She travels the country, running in-person trainings for ActiveCampaign users. Liz helps businesses automate their marketing and sales efforts, to streamline these processes and save them time. Her favorite part about teaching is seeing how excited business owners and marketers are when they learn automation can take repetitive tasks off their plate.
Liz Ferguson has worked at ActiveCampaign for 4+ years and is currently a customer trainer. She travels the country, running in-person trainings for ActiveCampaign users. Liz helps businesses automate their marketing and sales efforts, to streamline these processes and save them time. Her favorite part about teaching is seeing how excited business owners and marketers are when they learn automation can take repetitive tasks off their plate.