How Small Businesses (Unintentionally) Poison Their Best Relationships

• 1:00PM - 1:30PM • Workshop Room 3

Appreciating favorite past and current customers is something that many small businesses attempt to do to deliver what they think is “client appreciation” and “deepening the relationship” when the reality is that they’re actually being bothersome, ineffective, and worst of all…wasting money. In this entertaining and eye-opening session, Steve uses his 11 years as an entrepreneur and small business owner to flip the script on client appreciation and gifting to show small business owners an entirely new way to execute top-notch customer service, leading to higher quality leads, more referrals, more income, and a more fun way to do business.

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Steve Buzogany from The Appreciation Advocate Headshot Photo at Small Business Expo

Steve Buzogany The Appreciation Advocate

Steve Buzogany is a lifetime entrepreneur and the Founder and CEO of The Appreciation Advocate, a company that uses gift-giving to generate more referrals for small businesses. Steve made his business debut in real estate and was among the top 10% of real estate agents in the United States. Having personally sold nearly $100M worth of real estate, Steve has become a master of relationships and is well-known for leaving a unique and lasting positive impression on people. Steve’s signature quality is his ability to creatively execute business and personal relationship fundamentals to be both effective, memorable, and distinguishable from competition.
Steve Buzogany is a lifetime entrepreneur and the Founder and CEO of The Appreciation Advocate, a company that uses gift-giving to generate more referrals for small businesses. Steve made his business debut in real estate and was among the top 10% of real estate agents in the United States. Having personally sold nearly $100M worth of real estate, Steve has become a master of relationships and is well-known for leaving a unique and lasting positive impression on people. Steve’s signature quality is his ability to creatively execute business and personal relationship fundamentals to be both effective, memorable, and distinguishable from competition.
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