KEYNOTE PRESENTATION
Marketing, Public Relations & Storytelling: Keys To Business Success
By Sherry Goldman, President, Goldman Communications Group

Effective storytelling is the key to success for every business, brand, and nonprofit organization. Learn best practices for storytelling and public relations from award-winning PR strategist and agency leader Sherry Goldman. Learn to:
• Differentiate between marketing, public relations, and advertising messages
• Create effective messages and stories
• Use public relations/marketing communications to tell your story and motivate audiences to action
• Work with local media
• And more