KEYNOTE PRESENTATION Why SEO Marketing Sucks…and How to Master It By Miles Smith, SEO/Inbound Consultant, Author, & Keynote Speaker
Unfortunately, it's not just about how to use keywords on a page anymore, yet even many still think this is the main arrow in their quiver. The state of the art has become increasingly complex, and the opportunity to add many more arrows to your quiver are vital to your success (even and especially if you don't do SEO yourself). I will demystify SEO to show how the sometimes overwhelmingly number of components can and should work together like a symphony.