Using AI for Marketing Your Business

• 11:15AM - 11:45AM • Workshop Room 2

From leveraging big data for unprecedented consumer insights to personalizing customer experiences at scale, real-world case studies show AI's profound impact on marketing effectiveness and efficiency. We’ll discuss that, and the ethics of it all.

Presented by:

Leeanne Aguilar from Empire Creative Marketing Headshot Photo at Small Business Expo

Leeanne Aguilar Empire Creative Marketing

As the driving force behind Empire Creative, Leeanne Aguilar has been at the helm since 2000, guiding a talented team of creative professionals in delivering strategic marketing and brand development solutions across the nation. Since embarking on this journey, she has successfully guided hundreds of clients in achieving their marketing goals. Leeanne's unyielding commitment lies in empowering business leaders to exponentially grow their companies by laying the foundation of robust, sustainable brands, all reinforced by evidence-based marketing strategies. In addition to her role at Empire Creative Marketing, Leeanne is actively involved in academia. She serves as an adjunct professor at
As the driving force behind Empire Creative, Leeanne Aguilar has been at the helm since 2000, guiding a talented team of creative professionals in delivering strategic marketing and brand development solutions across the nation. Since embarking on this journey, she has successfully guided hundreds of clients in achieving their marketing goals. Leeanne's unyielding commitment lies in empowering business leaders to exponentially grow their companies by laying the foundation of robust, sustainable brands, all reinforced by evidence-based marketing strategies. In addition to her role at Empire Creative Marketing, Leeanne is actively involved in academia. She serves as an adjunct professor at San Jacinto College South and also leads marketing workshops for entrepreneurs at Houston Community College. Leeanne contributes as a board member for both the San Jacinto College Art & Design Technical Advisory Board and the Devereux Texas Advisory Board. Leeanne holds a Bachelor of Arts degree in Theatre from Arizona State University and a Master of Business Administration from Grand Canyon University. Currently, she is pursuing a PhD in Business Administration from Florida Atlantic University. She is researching how businesses are using AI and integrating AI into their business processes in order to forward their marketing efforts.
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