The Secret to Sales: Understanding Your Ideal Client Profile

• Workshop Room 3

Have you ever wondered what it would be like to win over your dream account or serve patrons who value your business? You’d feel a lot more comfortable knowing the next person that walks through your doors (or visits your website, or follows your social media page) actually wants to buy from you, right? An “Ideal Client Profile” is essentially a cheat sheet designed to attract your preferred customer. To help you reel in your dream customer, Julia Becker Collins, COO at Vision Advertising, will explain everything you need to know about Ideal Client Profiles and share how you can identify yours.

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Julia Becker Collins from Vision Advertising Headshot Photo at Small Business Expo

Julia Becker Collins Vision Advertising

As the hub on which Vision Advertising turns, Julia Becker Collins leads all aspects of the company as the Chief Operating Officer. This is everything from managing day-to-day operations to talking marketing and business strategy with clients. Under her leadership, our agency continues to grow, expanding our services, clients, and staff. When Julia joined Vision in 2016 as the Vice President of Marketing & Operations, she already had more than 12 years of experience in marketing and business. This includes non-profit and fundraising work, such as her work as Director of Marketing at Boston Color Graphics and being the Founding President (emeritus) & Co-Founder of the MetroWest Wom
As the hub on which Vision Advertising turns, Julia Becker Collins leads all aspects of the company as the Chief Operating Officer. This is everything from managing day-to-day operations to talking marketing and business strategy with clients. Under her leadership, our agency continues to grow, expanding our services, clients, and staff. When Julia joined Vision in 2016 as the Vice President of Marketing & Operations, she already had more than 12 years of experience in marketing and business. This includes non-profit and fundraising work, such as her work as Director of Marketing at Boston Color Graphics and being the Founding President (emeritus) & Co-Founder of the MetroWest Women’s Network, a group of ambitious local women that work together to meet their goals. Julia holds an MPA from Framingham State University and a BA from the University of Massachusetts Amherst. She was awarded the Distinguished Alum Award by the University of Massachusetts Amherst’s Women, Gender, and Sexuality Studies Department in 2016. In 2019, she won the 40 Under 40 Award from the Worcester Business Journal.
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