Why Your Marketing Isn’t Working and How to Fix It

• 1:00PM - 1:30PM • Workshop Room 2

Marketing is the secret weapon for business growth, but many small businesses struggle to connect with their audience and waste resources. Unlock your marketing potential with clear, actionable strategies for accurate results and sustainable growth

Presented by:

Julia Becker Collins from Vision Advertising Headshot Photo at Small Business Expo

Julia Becker Collins Vision Advertising

Julia joined Vision in 2016 as the Vice President of Marketing & Operations, she already had more than 12 years of experience in marketing and business strategy, with a track record of identifying and solving complex operational problems and leading highly effective teams. This includes being Director of Marketing at Boston Color Graphics, years in the nonprofit sector, and as the Founding President (emeritus) and Co-Founder of the MetroWest Women’s Network, a group of ambitious local women who work together to meet their goals. Julia holds an MPA from Framingham State University and a BA from the University of Massachusetts Amherst. She was awarded the Distinguished Alum Award by t
Julia joined Vision in 2016 as the Vice President of Marketing & Operations, she already had more than 12 years of experience in marketing and business strategy, with a track record of identifying and solving complex operational problems and leading highly effective teams. This includes being Director of Marketing at Boston Color Graphics, years in the nonprofit sector, and as the Founding President (emeritus) and Co-Founder of the MetroWest Women’s Network, a group of ambitious local women who work together to meet their goals. Julia holds an MPA from Framingham State University and a BA from the University of Massachusetts Amherst. She was awarded the Distinguished Alum Award by the University of Massachusetts Amherst’s Women, Gender, and Sexuality Studies Department in 2016. In 2019, she won the 40 Under 40 Award from the Worcester Business Journal. Beyond Vision Advertising, Julia is an avid ultra-marathoner, trail runner, and a big fan of CrossFit. She is a current board member of the League of Women Voters Worcester, Co-Chair of the Massachusetts Entrepreneurs’ Mastermind Group, and an active volunteer of the WhyMe/Sherry’s House, a childhood cancer support network.
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