Sella ShenALIBABA.COM

Stella ShenHead of U.S. Marketing, Alibaba.comStella Shen is an accomplished marketing leader with nearly 8 years of experience at Alibaba.com and a solid background in global trade. Having previously worked at Taobao and JD.com, she has developed expertise in driving growth across millions of buyers and merchants.

Stella has led 9 high-impact promotions, 30 trade shows, and numerous vertical events, significantly boosting brand visibility and market expansion. She has also contributed to global-scale events such as the Olympics, CES, and CoCreate—Alibaba.com’s flagship event—highlighting the platform’s excellence on the global stage.With international collaboration experience spanning China, the U.S., Germany, and Italy, Stella excels in fostering cross-regional teamwork and achieving impactful results. Meanwhile, she is an avid traveler who has explored over 30 countries, gaining diverse cultural insights that enhance her global perspective and innovative marketing strategies.